Product design question

What are the key Metrics to measure the performance of a company in food delivery business and how can we improve the ones related to churn rate?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Whether the candidate can build a metric tree for a food delivery marketplace and connect it directly to a churn reduction plan.

Clarify whether churn means customer churn or restaurant/driver churn, and define it precisely, for example no order in 60 days.
Lay out a metric tree: acquisition (new customers), engagement (orders per week, average order value), retention (30 and 90 day repeat rate), and unit economics (contribution margin per order).
Segment churn by cohort, since new users and power users churn for different reasons.
Diagnose likely drivers: late or wrong deliveries, thin restaurant selection, price versus competitors, checkout friction.
Pick two or three churn levers and map each to the driver it fixes.

Names one north star retention metric, such as 90 day repeat order rate, instead of listing every possible metric.
Uses a concrete assumption, such as late deliveries roughly doubling churn odds, to justify prioritizing logistics over discounts.
Proposes a subscription tier (Swiggy One or Amazon Prime style) with an assumed 15 to 20 percent retention lift, flagged as an assumption.

Which single metric would you pick as the primary churn KPI, and why?
How would you check a subscription tier isn't just cannibalizing existing frequent orderers?