Strategy question

What are the various types of ad targeting that you have come across?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Tests baseline knowledge of digital advertising targeting methods and the ability to organize them clearly.

Organize by category: demographic, age, gender and income; behavioral, past purchase or browsing behavior; contextual, the content of the page being viewed.
Add geographic and location-based targeting, and retargeting, users who already engaged with the brand.
Add lookalike and interest-based targeting, modeling users similar to existing customers, as a distinct, higher-value category.
Note the first-party versus third-party data distinction, relevant given the shift away from third-party cookies.
Mention that each targeting type trades reach against precision, evaluated on conversion rate and CPA, not just reach.

Covers the standard categories completely, demographic, behavioral, contextual, geographic, retargeting and lookalike.
Adds the first-party versus third-party data distinction, showing awareness of the current privacy-driven shift in ad targeting.
Ties each category to a measurement lens, conversion rate and CPA, rather than listing types with no evaluation.

Listing only two or three types with no clear organizing structure.
Not mentioning the first-party data shift, a highly relevant current context in ad targeting.

Chapters of the AI PM course that teach what this question tests.