Strategy question

What could have Google done in March 2020 to help with the PPEs issue when Covid was intense?

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What this question tests

Strategic creativity under a real historical crisis, using the company's actual capabilities rather than implausible ones.

How to approach it

  1. Ground in the real context: in March 2020, PPE like masks, gowns, and ventilators was in acute, hard-to-verify shortage.
  2. Identify Google's real assets: Search, Maps, Cloud, and its Google.org grant relationships, not manufacturing.
  3. Propose using Search and Maps to solve discovery: a verified PPE-supply locator surfacing hospital needs to manufacturers and donors.
  4. Propose Cloud and data tools to match manufacturers repurposing lines, like apparel companies, with hospitals in need.
  5. Acknowledge Google's real, limited role: convening and information, not becoming a PPE manufacturer itself.
  6. Define success as fewer hospitals reporting critical PPE shortages in tracked regions.

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