Product design question
What is a product you currently use every day, why and how would you improve it?
- Product design
- Easy
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Ability to articulate genuine, specific product critique grounded in daily personal use.
How to approach it
- Pick one specific product used daily, ideally something with enough depth to critique meaningfully, not a trivial example.
- Explain concretely why it earns daily use: the specific job it does and why alternatives don't do it as well.
- Identify one genuine friction point experienced firsthand, not a hypothetical or minor nitpick.
- Propose a focused improvement addressing that friction, scoped realistically rather than a full redesign.
- Explain the expected impact of the improvement on your own or similar users' experience.
What a strong answer includes
- Chooses a specific, believable product and explains the exact daily use case in concrete detail.
- Names one real friction point with a specific example of when it caused annoyance or wasted time.
- Proposes a scoped, realistic fix rather than an unfocused wishlist of features.
- Connects the improvement back to a plausible impact, like time saved or reduced frustration.
Common mistakes
- Giving a generic answer with no specific, personal detail about actual daily use.
- Proposing an improvement unrelated to any real friction point mentioned.
Likely follow-up questions
- How would you validate other users share this same frustration?
- What trade-off would your proposed fix introduce?
More product design questions
- How would you improve the Uber app?Lyft · Product design · Easy
- Design a fridge for kids.Asana · Product design · Easy
- How would you improve TikTok?TikTok · Product design · Easy
- How would you improve the Facebook Timeline?Meta · Product design · Easy
- How would you improve Google Home?Google · Product design · Easy
- How would you improve YouTube?Spotify · Product design · Easy
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop