Strategy question
What is an area where Google is under invested?
- Strategy
- Hard
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
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What this question tests
Strategic awareness of a real company's portfolio gaps, requiring a grounded, defensible opinion rather than a random guess.
How to approach it
- Pick a specific area, for example consumer hardware ecosystem cohesion, rather than something vague like 'innovation'.
- State the evidence: Google has launched and discontinued several hardware and social products (Google Plus, various messaging apps), suggesting under investment or lack of follow through in some categories.
- Explain why this matters strategically: competitors like Apple and Samsung benefit from tighter hardware-software-ecosystem integration that drives lock-in and loyalty.
- Propose what under investment looks like concretely: fragmented messaging strategy across RCS, Google Chat, and Meet compared with a unified competitor offering.
- Recommend a focus area and a first step, such as consolidating messaging investment behind one clear product with sustained, long term commitment.
What a strong answer includes
- Uses real, well known evidence, Google's history of discontinued products and fragmented messaging apps, rather than an unsupported opinion.
- Connects the gap to a concrete competitive disadvantage, weaker ecosystem lock-in versus Apple, not just 'they should try harder'.
- Proposes a specific first step, consolidating messaging investment, instead of a vague call to invest more.
Common mistakes
- Naming an area without any evidence or reasoning for why it is actually under invested.
- Picking something Google is clearly already investing heavily in, which undermines the answer's credibility.
Likely follow-up questions
- Why do you think Google has under invested here despite having the resources?
- What would change your mind if Google announced new investment in this area?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop