Strategy question

What is an area where Google is under invested?

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What this question tests

Strategic awareness of a real company's portfolio gaps, requiring a grounded, defensible opinion rather than a random guess.

How to approach it

  1. Pick a specific area, for example consumer hardware ecosystem cohesion, rather than something vague like 'innovation'.
  2. State the evidence: Google has launched and discontinued several hardware and social products (Google Plus, various messaging apps), suggesting under investment or lack of follow through in some categories.
  3. Explain why this matters strategically: competitors like Apple and Samsung benefit from tighter hardware-software-ecosystem integration that drives lock-in and loyalty.
  4. Propose what under investment looks like concretely: fragmented messaging strategy across RCS, Google Chat, and Meet compared with a unified competitor offering.
  5. Recommend a focus area and a first step, such as consolidating messaging investment behind one clear product with sustained, long term commitment.

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