Strategy question
What is an area where Google is under invested?
- Strategy
- Hard
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Market and competitive awareness, plus the judgment to make and defend a specific, defensible strategic claim about a real company.
How to approach it
- Pick one concrete area, like enterprise collaboration versus Microsoft, or short-form video versus TikTok, not a vague 'AI' answer.
- Explain why it's under-invested by comparing Google's share or product maturity there against a clear competitor.
- State the opportunity size or strategic risk of staying under-invested, like losing a platform or a distribution channel.
- Propose what more investment would concretely look like: headcount, an acquisition, or a flagship product bet.
- Acknowledge the likely reason Google has under-invested, showing awareness of the real constraint, not just the opportunity.
What a strong answer includes
- Picks a specific example backed by a real comparison, e.g. Workspace versus Microsoft 365 seat share in enterprises.
- Connects the gap to a business risk, like losing a distribution channel for search or ads.
- Proposes a concrete next step, not just 'invest more.'
Common mistakes
- Naming something Google is visibly already investing in heavily, which reads as not knowing the company.
- Giving a vague answer with no comparison point or evidence.
Likely follow-up questions
- What would you build first if you had a blank check for this area?
- Why do you think Google hasn't already invested here?
More strategy questions
- Google Keep is a free product to save, share notes etc. How would you make it a subscription product & monetize it?Google · Strategy · Hard
- With an unlimited network bandwidth what would you build?Google · Strategy · Hard
- Strategize and implement omni-channel initiatives to improve customer LTV for Walmart.Shopify · Strategy · Hard
- Should Google launch a TV service?Google · Strategy · Hard
- Your company has been able to digitize smell, how will you launch this new service?Google · Strategy · Hard
- What should Airbnb's strategy be during the COVID-19 pandemic?Google · Strategy · Hard
More questions from Google
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop