Strategy question

What is an area where Google is under invested?

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What this question tests

Market and competitive awareness, plus the judgment to make and defend a specific, defensible strategic claim about a real company.

How to approach it

  1. Pick one concrete area, like enterprise collaboration versus Microsoft, or short-form video versus TikTok, not a vague 'AI' answer.
  2. Explain why it's under-invested by comparing Google's share or product maturity there against a clear competitor.
  3. State the opportunity size or strategic risk of staying under-invested, like losing a platform or a distribution channel.
  4. Propose what more investment would concretely look like: headcount, an acquisition, or a flagship product bet.
  5. Acknowledge the likely reason Google has under-invested, showing awareness of the real constraint, not just the opportunity.

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