Strategy question
What is the next big thing for Google?
- Strategy
- Hard
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Your ability to reason about a company's strategic direction using market trends and the company's own strengths.
How to approach it
- Clarify scope: next big product bet versus next big revenue driver, they can differ.
- Assess Google's core strengths: search distribution, Android reach, cloud infrastructure, and AI research.
- Scan market trends: AI-native search experiences, ambient computing, and enterprise AI tooling.
- Match strength to trend: Google's AI research plus search distribution point to AI-integrated search and assistant products.
- Pick one clear bet and justify it, for example deeply AI-augmented search that reduces reliance on link lists.
- Note the risk: cannibalizing search ad revenue if AI answers reduce clicks.
What a strong answer includes
- Grounds the pick in Google's actual advantage, its scale of user query data and infrastructure, not a generic buzzword.
- Names the real tension: AI answers reducing ad clicks, a known monetization risk for Google (common knowledge).
- Proposes a mitigation, like new ad formats within AI-generated answers.
Common mistakes
- Picking a trendy idea with no tie to Google's actual strengths.
- Ignoring the monetization risk to search ads.
- Listing many ideas with no single recommendation.
Likely follow-up questions
- How would Google protect ad revenue if AI answers reduce search clicks?
- What would you measure to know this bet is working?
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More questions from Google
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop