Product design question

What is your favorite mobile game and how do you go about improving it?

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What this question tests

Genuine product sense and passion for a specific product, requiring authentic, checkable detail rather than generic praise.

How to approach it

  1. Pick a real, specific mobile game, ideally one the candidate actually plays, so the answer sounds authentic and detailed.
  2. Identify the game's core loop and what makes it engaging, like a specific progression or social mechanic.
  3. State a specific, real pain point in that game, for example a repetitive late game grind that causes players to churn after reaching a certain level.
  4. Segment players: new players in the early fun phase versus veteran players hitting the identified grind wall.
  5. Propose a focused improvement targeting the veteran player retention problem, like introducing more varied late game content or social co-op challenges to break the monotony.
  6. Define success as retention rate for players past the identified drop off point and session frequency for veteran players.

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