Strategy question
What is your favorite non-software (hardware) product? Why? How can you improve this product further?
- Strategy
- Easy
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Product sense applied to everyday objects: can the candidate spot a real gap in a familiar product and propose a grounded fix.
How to approach it
- Pick a specific, well known product rather than something obscure, so the interviewer can evaluate the reasoning easily.
- Explain why you like it: name the specific job it does well and for whom.
- Identify one real limitation or friction point in that product's everyday use.
- Propose a specific improvement addressing that friction, not a vague wish list.
- State how you would validate the improvement actually matters to users before building it.
What a strong answer includes
- Chooses a product with a genuinely specific insight, for example a French press's inconsistent grind filtration, over a generic answer like a phone.
- Names the exact user and moment of friction rather than a general complaint.
- Proposes a testable improvement, such as a finer mesh filter, and states what metric (sediment complaints, repeat purchase rate) would confirm it worked.
Common mistakes
- Picking a product but only praising it without finding a real limitation.
- Proposing an improvement so vague it could apply to any product.
Likely follow-up questions
- What tradeoff would your improvement introduce, like cost or complexity?
- How would you test this improvement before a full redesign?
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More questions from Google
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop