Strategy question

What product feature prioritization framework should be used for a product developed for both internal teams and external customers? How should features be prioritized?

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What this question tests

Strategic thinking about prioritization frameworks when a product serves two different stakeholder groups with competing needs.

How to approach it

  1. Clarify the product and its two audiences, for example an internal tool also exposed to external customers with different urgency.
  2. Propose a framework, such as weighted scoring combining reach, impact, confidence and effort, applied separately to each audience's requests.
  3. Add a weighting mechanism that reflects business priority, such as giving external customer revenue impact more weight than internal convenience.
  4. Address conflict resolution, like a clear escalation path when internal and external priorities directly compete for the same engineering capacity.
  5. Define how success is tracked, such as percentage of roadmap capacity allocated to each audience and satisfaction scores from both.

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