Strategy question

What product (or service) will be obsolete in 5-10 years? Then, how would you advise the producer/creator/company in this shifting landscape?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Tests forward-looking market judgment and the ability to turn a forecast into concrete strategic advice for the incumbent producer.

Pick one concrete product or service to argue, such as traditional cable TV bundles, rather than hedging broadly.
Lay out the forces driving obsolescence: streaming unbundling, cord-cutting among younger viewers, and ad-supported streaming tiers.
Assess certainty and speed, noting cable has already been declining for over a decade, making this a defensible pick.
Advise the producer to pivot toward owning underlying content and sports rights and licensing across streaming platforms rather than defending the bundle.
Propose a transition plan and rough timeline for the pivot.
Define success as content-licensing revenue offsetting the decline in bundle subscriptions.

Picks a specific, defensible example instead of a vague trend.
Grounds the obsolescence in a real structural force, not just a claim that people dislike it.
Gives concrete advice beyond innovate, naming the specific pivot into content-rights licensing.
Uses illustrative numbers as assumptions: assume cable subscriptions decline 5% a year, reaching a tipping point by year seven.

Picking something already obviously dead, which shows no real insight.
Giving generic advice like invest in digital without a concrete plan.
Not addressing what the producer's actual asset, content or distribution, is worth in the new world.

Chapters of the AI PM course that teach what this question tests.