Strategy question
What should Google do on Healthcare? Why?
- Strategy
- Hard
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Tests strategic reasoning about a large, ambiguous market entry: identifying where a company's core assets create real advantage versus where it would just be another entrant.
How to approach it
- Clarify what 'healthcare' means here: consumer health search, clinical data and AI, wearables, or provider-facing tools, since the answer differs by segment.
- Map Google's existing assets: Search and health information queries, Android and Fitbit for wearables data, Google Cloud and DeepMind for clinical AI, YouTube for health content.
- Identify unmet needs: trustworthy health information at the point of search, and fragmented, hard-to-access medical records.
- Propose the strongest option: extend Search and Fitbit into a longitudinal, privacy-first health data layer for consumers, since that plays to Google's data and distribution strengths.
- Note the constraint: regulation (HIPAA and similar) and past trust failures (such as Project Nightingale) mean privacy has to be the centerpiece, not an afterthought.
- Recommend a narrow, defensible starting point, such as improving symptom search and Fitbit health insights, rather than a broad EHR or diagnosis play.
What a strong answer includes
- Grounds the recommendation in Google's actual assets (Search intent data, Fitbit, Cloud AI) instead of a generic 'Google should do telehealth' answer.
- Names the real constraint up front: trust and regulation, since Google has already had public health-data missteps.
- Recommends a specific, narrow starting point (search-based symptom guidance, Fitbit insights) over a sweeping EHR platform that would take years and heavy compliance investment.
- Explains why this beats alternatives: it uses data Google already has consented access to, unlike acquiring hospital records.
Common mistakes
- Proposing Google build a full EHR or diagnosis product without addressing regulation and trust.
- Giving a list of unrelated health ideas with no prioritization or rationale.
Likely follow-up questions
- How would you convince a skeptical regulator or user that this is privacy safe?
- What would you measure in year one to know this bet is working?
More strategy questions
- Google Keep is a free product to save, share notes etc. How would you make it a subscription product & monetize it?Google · Strategy · Hard
- With an unlimited network bandwidth what would you build?Google · Strategy · Hard
- Strategize and implement omni-channel initiatives to improve customer LTV for Walmart.Shopify · Strategy · Hard
- Should Google launch a TV service?Google · Strategy · Hard
- Your company has been able to digitize smell, how will you launch this new service?Google · Strategy · Hard
- What should Airbnb's strategy be during the COVID-19 pandemic?Google · Strategy · Hard
More questions from Google
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop