Strategy question
What should Youtube do for India? How will you launch it? What will be the North Star Metric? What will you do if adoption is not there?
- Strategy
- Hard
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What this question tests
Tests full strategic thinking for a market-specific launch: local need, a north star metric, and a contingency plan.
How to approach it
- Identify India-specific factors: price-sensitive data plans, strong regional-language demand, a mobile-first, low-bandwidth base.
- Decide what 'YouTube should do for India' means: prioritize low-bandwidth modes and regional-language creator support.
- Define the launch approach: partner with telecom carriers for data-cost bundling before a broad marketing push.
- Set the North Star Metric: weekly active viewers watching regional-language content, reflecting real localized adoption.
- If adoption lags, diagnose first: check whether it's a content-supply gap or an access or cost problem.
- Adjust based on diagnosis: more creator incentives for a supply problem, deeper telecom partnerships for an access problem.
What a strong answer includes
- Grounds the plan in India-specific realities instead of a generic global launch playbook.
- Picks a North Star Metric specific to the localized strategy, not a generic global one.
- Has an explicit diagnostic step for low adoption instead of jumping straight to a fix.
Common mistakes
- Treating India like any other market with no localization strategy.
- No real North Star Metric, or one disconnected from the stated strategy.
Likely follow-up questions
- How would you incentivize regional creators to join early?
- How would you measure success differently across India's language regions?
- What would you cut if the telecom partnership fell through?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop