Strategy question

What should YouTube do with GenAI?

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What this question tests

Strategic thinking about applying a new technology to an existing platform, prioritizing use cases by user value and risk.

How to approach it

  1. List candidate GenAI use cases: creator tools like auto dubbing and editing, viewer tools like summarization, and content moderation.
  2. Prioritize based on impact and feasibility, likely starting with creator tools since they directly grow content supply and quality.
  3. Pick one to go deep on, such as AI dubbing to make creator content accessible across languages instantly.
  4. Address the key risk, like AI generated or manipulated content mislabeled as authentic, and propose labeling requirements.
  5. Define a success metric, such as increase in cross language viewership for dubbed videos or creator adoption of the dubbing tool.

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