Product design question

What will you design to enhance the customer experience for long train journeys?

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What this question tests

Product design thinking for a low-tech, high-dwell-time context where connectivity and comfort constraints shape the solution.

How to approach it

  1. Users: long-distance train passengers, spanning business travelers, families, and leisure travelers with hours of idle time.
  2. Pain points: unreliable connectivity, boredom over long durations, and difficulty coordinating food, seating, or onboard services.
  3. Prioritize: focus on the highest friction shared across segments, likely connectivity-independent entertainment and easy onboard service ordering.
  4. Solution: an offline-capable entertainment and service app that pre-downloads content before departure and lets passengers order food or request assistance via a low-bandwidth in-train network.
  5. Success metric: percent of passengers actively using the app per journey, and onboard service order volume.
  6. Confirm scope: whether this is a mobile app passengers install, or hardware built into the train itself.

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