Metrics question
What would be the next big feature you would launch on Uber to improve Customer Retention and Average Spend?
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
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What this question tests
Product thinking that ties a new feature directly to two named metrics, retention and spend, rather than a generic feature pitch.
How to approach it
- Clarify which rider segment to target, since retention and spend levers differ for occasional versus power users.
- Frame the metric tree: retention driven by trip frequency and satisfaction, spend driven by trip value and frequency together.
- Propose a feature idea, for example a loyalty or subscription tier with perks that reward consistent usage, similar to a rewards program.
- Explain the mechanism by which it moves both metrics, for example unlocking perks at usage milestones that also nudge higher-value trip choices.
- Address cannibalization risk, ensuring the feature does not just discount trips riders would have taken anyway.
- Define success with a specific guardrail metric, like net revenue per rider, not just raw engagement.
What a strong answer includes
- Names a concrete feature, for example milestone-based rewards unlocking discounts on premium ride tiers, tying retention (habit via milestones) to spend (upsell to premium tiers).
- Gives an illustrative target as an assumption, for example a 10 percent increase in rides per active rider within a quarter.
- Addresses the tension between discounting for retention and protecting revenue per ride explicitly.
- Proposes a guardrail metric, net revenue per rider, to ensure the feature is not just spending margin to buy engagement.
Common mistakes
- Proposing a feature that only helps one of the two metrics, ignoring the other.
- Not addressing the cannibalization risk of loyalty perks.
- Vague feature ideas like 'better app design' with no mechanism tied to retention or spend.
Likely follow-up questions
- How would you prevent this feature from just discounting rides riders already planned to take?
- What guardrail metric would you track to ensure this doesn't hurt margin?
More metrics questions
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 2: Data fluency: SQL, logs, and reading the truth yourself
- Chapter 14: Get the job: the AI PM interview loop