Strategy question

What would you do if you were a head of product at Meta?

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What this question tests

Broad strategic thinking about a major company's priorities, tested as a hypothetical role-play.

How to approach it

  1. Clarify by focusing on one business line rather than trying to cover the whole company.
  2. Assess the current position: strong in social and messaging, an unprofitable long-term bet elsewhere, growing pressure from AI-native competitors.
  3. Identify the top priority, e.g. embedding AI-driven personalization across the core apps to defend engagement and ad revenue.
  4. State an explicit tradeoff, e.g. deprioritizing part of a long-term bet's spend to fund near-term AI product work.
  5. Give one concrete first move, e.g. piloting an AI assistant integrated into a messaging product.
  6. Note how you'd measure whether the priority is working within a quarter or two.

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