Strategy question

What would you do if you were the PM of a cryptocurrency exchange that wants to start offering lending services?

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What this question tests

Strategic product launch thinking in a regulated space, balancing opportunity with risk and compliance complexity.

How to approach it

  1. Clarify the lending model, for example users lending crypto for yield versus borrowing against crypto collateral.
  2. Identify the target user, likely existing exchange users with idle crypto holdings seeking yield.
  3. Assess the opportunity: incremental revenue from spread between lending and borrowing rates, and increased platform stickiness.
  4. Flag the major risk: regulatory scrutiny on crypto lending, which has drawn enforcement action in several markets.
  5. Propose a phased rollout, starting with a conservative, well collateralized product in permissive jurisdictions before wider expansion.

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