Strategy question
What would you do if you were the PM of a cryptocurrency exchange that wants to start offering lending services?
- Binance
- Strategy
- Hard
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What this question tests
Strategic product launch thinking in a regulated space, balancing opportunity with risk and compliance complexity.
How to approach it
- Clarify the lending model, for example users lending crypto for yield versus borrowing against crypto collateral.
- Identify the target user, likely existing exchange users with idle crypto holdings seeking yield.
- Assess the opportunity: incremental revenue from spread between lending and borrowing rates, and increased platform stickiness.
- Flag the major risk: regulatory scrutiny on crypto lending, which has drawn enforcement action in several markets.
- Propose a phased rollout, starting with a conservative, well collateralized product in permissive jurisdictions before wider expansion.
What a strong answer includes
- Names the regulatory risk explicitly and proposes starting narrow, for example overcollateralized loans only, rather than an aggressive full launch.
- Ties the business case to a concrete lever, like spread revenue and increased assets held on platform.
- Recommends a phased, jurisdiction by jurisdiction rollout instead of a single global launch.
Common mistakes
- Ignoring regulatory risk, which has been the biggest real world failure point for crypto lending products.
- Proposing an aggressive launch without addressing collateral and default risk.
Likely follow-up questions
- How would you handle a market crash that triggers mass defaults?
- Which markets would you launch in first and why?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop