Strategy question

Where is Google underinvested today?

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What this question tests

Strategic judgment and market awareness: identifying a real gap in a large company's portfolio with a defensible rationale.

How to approach it

  1. Clarify the interpretation: pick one specific area rather than listing many, to go deep.
  2. Name a plausible underinvested area, such as consumer hardware ecosystem cohesion or enterprise collaboration tools versus Microsoft.
  3. Explain why this is underinvested, citing observable evidence like fragmented product lines or slower feature parity.
  4. Explain the opportunity cost, such as losing enterprise customers to a more integrated competitor offering.
  5. Propose a direction Google could take, with a concrete first step and a way to measure early traction.

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