Product design question
With the rise of AI-powered assistants, how would you improve Google Assistant to stay competitive?
- Product design
- Hard
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What this question tests
Product improvement thinking under competitive pressure, weighing where to invest against Siri and Alexa and newer chat assistants.
How to approach it
- Clarify the competitive threat: conversational chat assistants that hold context across turns, unlike Assistant's mostly single-shot commands.
- List current weaknesses: shallow follow-up handling, limited personalization, weak third party skill ecosystem compared to Alexa.
- Segment users: smart speaker households doing routines, phone users doing quick queries, and car users doing hands free tasks.
- Prioritize multi-turn conversation memory as the highest leverage fix since it is the core gap versus chat assistants.
- Propose a second bet: deeper device and app actions, like drafting a text or booking a ride, not just answering questions.
- Define success as follow-up query completion rate and daily active use per device.
What a strong answer includes
- Names the specific gap, multi-turn memory and follow-up handling, instead of a vague 'make it smarter'.
- Separates the smart speaker use case from the phone use case since improvements do not transfer equally.
- Proposes an assumption-marked target, like doubling follow-up query success rate within two quarters.
- Weighs build versus partner, noting Google could integrate its own large language model rather than building conversation memory from scratch.
Common mistakes
- Treating Assistant as one product when speaker, phone, and car contexts differ sharply.
- Proposing a feature list without picking what actually closes the gap to competitors.
Likely follow-up questions
- How would you measure if users trust the assistant more after this change?
- What would you cut to fund this investment?
More product design questions
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- Design a refrigerator for the blind.Google · Product design · Hard
- How do you design a camera for the elderly?Google · Product design · Medium
- Redesign Twitter for eCommerce.Shopify · Product design · Hard
- How would you go about designing a new location sharing app for Google?Google · Product design · Medium
- How would you improve Google Home?Google · Product design · Easy
More questions from Google
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop