Product design question

With the rise of AI-powered assistants, how would you improve Google Assistant to stay competitive?

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What this question tests

Product improvement thinking under competitive pressure, weighing where to invest against Siri and Alexa and newer chat assistants.

How to approach it

  1. Clarify the competitive threat: conversational chat assistants that hold context across turns, unlike Assistant's mostly single-shot commands.
  2. List current weaknesses: shallow follow-up handling, limited personalization, weak third party skill ecosystem compared to Alexa.
  3. Segment users: smart speaker households doing routines, phone users doing quick queries, and car users doing hands free tasks.
  4. Prioritize multi-turn conversation memory as the highest leverage fix since it is the core gap versus chat assistants.
  5. Propose a second bet: deeper device and app actions, like drafting a text or booking a ride, not just answering questions.
  6. Define success as follow-up query completion rate and daily active use per device.

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