Product design question

You are a PM at Lyft. Design a product to assist with patient transportation.

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What this question tests

Product design for a specialized transportation use case with higher stakes than a typical rideshare trip.

How to approach it

  1. Clarify the user: non-emergency patients needing rides to appointments, including elderly and mobility-limited riders.
  2. List pain points: standard rideshare drivers are not trained for wheelchairs, missed appointments hurt health outcomes, and payment often runs through insurance or clinics.
  3. Segment by need: ambulatory patients needing a simple ride versus wheelchair or stretcher patients needing special vehicles.
  4. Design core features: vehicle type filtering, appointment-linked scheduling, and driver training or certification badges.
  5. Address payment: integration with clinics or insurers for direct billing rather than the patient paying and filing for reimbursement.
  6. Define success as missed appointment rate reduction and on-time pickup rate for scheduled medical rides.

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