Estimation question
You are a product delivery manager at Amazon. Estimate how many face masks Amazon needs to stock in UK stores during the COVID-19 lockdown period.
- Amazon
- Estimation
- Medium
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What this question tests
Estimation with real-world segmentation (footfall, staffing, buffer stock) under an unusual demand-spike constraint.
How to approach it
- Clarify scope: masks for Amazon's own UK physical stores as retail inventory, not an online SKU forecast.
- Estimate the number of UK physical store locations and average daily footfall per store.
- Estimate mask usage: roughly one mask per shopper visit plus fresh masks per staff member per shift.
- Compute total masks/day as footfall plus staff-shift needs, summed across stores.
- Add a buffer stock, say two weeks of supply, given supply-chain risk during lockdown.
What a strong answer includes
- Separates customer-facing masks from staff PPE, since usage patterns and grade differ.
- Uses a plausible store count and footfall, e.g. a few dozen UK locations times a few hundred shoppers a day.
- Notes lockdown lowers footfall but raises compliance requirements, and states which effect nets out.
Common mistakes
- Ignoring staff mask needs and estimating only customer masks.
- Not stating a buffer-stock assumption, leaving the number fragile to demand spikes.
Likely follow-up questions
- How would this change if the UK mandated masks in all indoor retail?
- How would you plan procurement lead time given global mask shortages at the time?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 2: Data fluency: SQL, logs, and reading the truth yourself
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop