Product design question
You are a product manager at Zomato. How will you go about designing the Events feature for Zomato?
- Razorpay
- Product design
- Medium
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What this question tests
Product design for extending a food-delivery platform's core competency, restaurants and delivery, into a new adjacent vertical, events.
How to approach it
- Identify Zomato's existing assets relevant to events: restaurant relationships, dining data on what's popular locally, and an existing user base that already trusts it for dining decisions.
- Define the core use case: helping users discover food-related local events, like restaurant pop-ups, chef tastings, or food festivals, leveraging Zomato's restaurant network as event hosts.
- Propose the feature: an events tab surfacing food-focused local events with in-app RSVP or ticketing, cross-promoted to users based on their dining history and location.
- Address monetization: a listing or ticketing fee for restaurants promoting events, an extension of Zomato's existing restaurant-partner revenue model.
- Define success as event RSVP-to-attendance rate and incremental restaurant-partner revenue from event promotion.
What a strong answer includes
- Anchors the events feature specifically in Zomato's existing restaurant network, not a generic events product unrelated to food.
- Names a monetization model consistent with Zomato's actual restaurant-partner business, not a new unrelated revenue stream.
- Uses existing dining data for relevant targeting, a genuine platform advantage over a standalone events app.
Common mistakes
- Designing a generic events product (concerts, sports) unrelated to Zomato's actual restaurant and food focus.
- No monetization tie to Zomato's existing restaurant-partner relationships, missing the platform's real advantage.
Likely follow-up questions
- How would you get restaurants to actually list events on the platform?
- How would you handle ticketing and payments for paid events within the app?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop