Strategy question

You are a product manager in AirBNB and need to improve the post-booking customer experience. What would you do?

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What this question tests

Product strategy for improving an existing customer journey stage, prioritizing based on user pain points after a purchase is made.

How to approach it

  1. Define the post booking journey stage precisely: from reservation confirmed to check in day.
  2. Identify the biggest pain points guests report, such as unclear check in instructions, host communication delays, or trip planning uncertainty.
  3. Prioritize by frequency and severity, focusing first on communication reliability since it affects trust most directly.
  4. Propose a concrete improvement, like automated check in reminders and a unified messaging timeline with the host.
  5. Define a success metric, such as reduction in check in related support tickets or increase in guest satisfaction scores post stay.

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