Strategy question
Should DoorDash expand into grocery subscription services?
- DoorDash
- Strategy
- Hard
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
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What this question tests
Market entry judgment: weighing a new vertical against DoorDash's existing assets and competition from Instacart and Amazon Fresh.
How to approach it
- Frame the decision: expand DashPass into a grocery specific tier, or launch a standalone offering.
- Assess DoorDash's advantage: existing delivery network and merchant relationships versus Instacart's grocery picking expertise.
- Size the opportunity roughly, using grocery delivery frequency versus restaurant frequency as an assumption to test.
- Weigh competitive risk since Instacart and Amazon Fresh are entrenched, so entry needs a clear wedge like bundling with DashPass.
- Recommend a path: pilot a grocery subscription tier bundled into DashPass in a few markets before a full build out.
What a strong answer includes
- Names the real competitive risk, Instacart's grocery specific logistics, instead of assuming DoorDash wins by default.
- Proposes leveraging DashPass's existing subscriber base as the wedge, not a cold start standalone product.
- States a clear recommendation, pilot then scale, rather than listing pros and cons with no answer.
Common mistakes
- Not naming Instacart or Amazon Fresh as the real competitive bar.
- Listing considerations without a final recommendation, when the question asks should.
Likely follow-up questions
- What would make you decide not to pursue this?
- How would you measure the pilot's success before a full rollout?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop