Strategy question

How would you increase repeat orders for DoorDash?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Retention focused growth strategy, distinguishing repeat order levers from new user acquisition tactics.

Define the metric precisely: repeat order rate within a window, not just total order volume.
Segment users by order frequency: one time trial users, occasional users, and habitual users, since the lever differs by segment.
For occasional users, propose personalized reorder prompts based on past favorite restaurants and typical ordering pattern.
For habitual users, propose loyalty deepening via DashPass, since committed subscribers order more frequently due to sunk cost and free delivery.
Address a friction lever: reducing delivery fees or wait time perceived as barriers for occasional users deciding whether to reorder.
Define success: month over month repeat order rate by segment, and DashPass attach rate as a proxy for locked in frequency.

Segments users by order frequency instead of proposing one blanket tactic.
Uses DashPass subscription deepening as a specific, real lever tied to DoorDash's actual retention mechanism.
Names a segment specific metric rather than one aggregate number.

Proposing generic engagement tactics without segmenting by user frequency or addressing DashPass specifically.
No distinction between acquisition and retention levers, when the question is specifically about repeat behavior.

How would you avoid notification fatigue when trying to prompt reorders?
What would you do differently for users who tried DoorDash once and never returned?