Strategy question
You are an online travel portal. What will be your strategy during the Covid-19 pandemic?
- Agoda
- Strategy
- Hard
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Crisis strategy under demand collapse, testing whether the candidate can pivot a business model rather than just cutting costs.
How to approach it
- Confirm the starting position: an online travel portal facing a sharp, sudden drop in bookings due to the pandemic.
- Assess what demand remains: domestic travel, essential travel, and eventual pent up leisure demand once restrictions ease.
- Prioritize near term survival: flexible cancellation policies and cash flow management to retain customer trust.
- Propose a pivot: shift marketing and inventory toward domestic and drive to destinations that remain in demand.
- Plan for recovery: build flexible booking features that reduce risk perception once demand returns.
- Define success with booking recovery rate by segment and customer trust indicators like cancellation dispute rate.
What a strong answer includes
- Distinguishes near term survival tactics from a longer term recovery plan, rather than one flat response.
- Identifies a real remaining demand pocket, domestic travel, as the pivot point instead of waiting passively.
- Proposes flexible cancellation policy as a concrete trust building lever, a real tactic travel companies used.
- Sets recovery specific metrics, booking recovery by segment, to track the return of demand over time.
Common mistakes
- Proposes only cost cutting with no plan to capture the demand that still exists.
- Ignores customer trust and cancellation flexibility, which were central to travel bookings during the pandemic.
Likely follow-up questions
- How would you decide when to shift marketing spend back toward international travel?
- How would you manage supplier relationships, like hotels, during the downturn?
- What metric would tell you the recovery has genuinely begun?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop