Strategy question

You are an online travel portal. What will be your strategy during the Covid-19 pandemic?

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What this question tests

Crisis strategy under demand collapse, testing whether the candidate can pivot a business model rather than just cutting costs.

How to approach it

  1. Confirm the starting position: an online travel portal facing a sharp, sudden drop in bookings due to the pandemic.
  2. Assess what demand remains: domestic travel, essential travel, and eventual pent up leisure demand once restrictions ease.
  3. Prioritize near term survival: flexible cancellation policies and cash flow management to retain customer trust.
  4. Propose a pivot: shift marketing and inventory toward domestic and drive to destinations that remain in demand.
  5. Plan for recovery: build flexible booking features that reduce risk perception once demand returns.
  6. Define success with booking recovery rate by segment and customer trust indicators like cancellation dispute rate.

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