Strategy question

You’re a PM at Agoda. Should we build a dedicated portal for travel agents?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Strategic evaluation of a B2B expansion, weighing new revenue against channel conflict risk.

Clarify the opportunity: travel agents book trips on behalf of clients and currently use Agoda's consumer site or manual processes.
List the benefit: a dedicated portal could offer bulk booking tools, commission tracking, and better rates, increasing agent loyalty.
Weigh the risk: a separate rate structure for agents could undercut direct consumer bookings or create pricing conflict with hotels.
Consider market size: agent-driven bookings are a meaningful but shrinking share of travel as direct consumer booking grows.
Recommend a scoped pilot portal for high volume agents in a few markets before a full build.
Define success as agent booking volume growth and commission-driven retention versus the cost of building the portal.

Weighs the real risk of channel conflict, where agent-driven bulk discounts could undercut Agoda's direct consumer pricing.
Grounds the recommendation in market size, noting agent bookings are meaningful but a shrinking share of overall travel.
Proposes a scoped pilot in select markets rather than a full global build, reducing downside risk.
Picks agent retention and booking volume as concrete metrics to judge the pilot before scaling.

Answering yes or no without weighing channel conflict with Agoda's direct consumer business.
Ignoring that this is a B2B decision requiring different sales and support motions than consumer product work.

Chapters of the AI PM course that teach what this question tests.