Product design question

You are the CEO of a company that wants to offer valet parking as a service for hotels. What would you do?

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What this question tests

Business and product design thinking for a B2B service offering: identifying the customer, the value proposition, and the operating model.

How to approach it

  1. Clarify the business model: outsourced valet parking for hotels, paid per-vehicle or via revenue share with the hotel.
  2. Identify the customer, hotel operations, and their pain: staffing and liability costs of in-house valet, and inconsistent guest experience.
  3. Define the value proposition: lower cost and liability via a trained, insured, tech-enabled workforce, plus an app for guests to request their car ahead of time.
  4. Propose the pricing model: a per-hotel contract priced per vehicle handled, with the app experience as a differentiator against local valet operators.
  5. Define success as hotel contract retention rate, average guest wait time for car retrieval, and revenue per hotel location.

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