Product design question
You are the PM for Google Voice. How you improve it?
- Product design
- Easy
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
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What this question tests
Product improvement thinking for a lower-priority, legacy product, finding a realistic value proposition given limited investment.
How to approach it
- Clarify the current state, is Google Voice mainly used for a free secondary number, call screening, or SMS forwarding today.
- Identify the core remaining use case, likely privacy-conscious users wanting a separate number for calls and texts without a second SIM.
- Assess what's broken or dated, likely the interface feels neglected and lacks integration with modern communication habits like group chats.
- Propose focused improvements, better spam call filtering using Google's existing AI capabilities and tighter integration with Google Workspace for small business users.
- Consider audience, small businesses needing a lightweight virtual phone line could be an underexploited segment worth focusing on.
- Define success metrics, active number retention rate and spam call filter accuracy, given limited resources.
What a strong answer includes
- Accepts the product's realistic scope, a lower-investment legacy product, and proposes focused rather than sweeping improvements.
- Identifies a specific underexploited segment, small businesses, rather than trying to compete broadly with modern messaging apps.
- Leverages Google's existing AI and spam detection strengths rather than proposing an expensive rebuild.
- Sets a metric appropriate to the product's realistic scope, retention and spam accuracy, not aggressive growth targets.
Common mistakes
- Proposing an ambitious full rebuild without acknowledging the product's likely limited investment level.
- Not identifying a specific underserved use case or segment to focus on.
- Ignoring existing Google capabilities, like spam detection, that could be reused cheaply.
Likely follow-up questions
- Who do you think is the core user of Google Voice today.
- How would you prioritize this against other Google communication products.
- What would you measure to know this improvement is working.
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- How would you improve Google Home?Google · Product design · Easy
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop