Product design question

You are the PM for Pixel phones. How will you improve Pixel to make it the best-selling phone?

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What this question tests

Strategic product thinking on a hardware product competing against much larger incumbents like Apple and Samsung.

How to approach it

  1. State Pixel's current position: strong camera and clean Android experience, but low market share.
  2. Identify the real constraint: distribution through carrier deals and retail presence, and brand awareness, not just features.
  3. Segment the opportunity: Android upgraders wanting a clean, Google native experience versus first time buyers in price sensitive markets.
  4. Prioritize one lever given Pixel can't out market Apple, for example doubling down on on device AI features.
  5. Propose a concrete move: exclusive AI camera and assistant features plus aggressive carrier bundling in a few target markets rather than a global blitz.
  6. Define success as unit sales growth in target markets and Pixel's share of Android flagship sales.

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