Strategy question

You are the product manager at Google Hangouts. After launch, you have an avg. review rating of 3 - detail (40% rated 1, 40% rated 5, 20% rated 3). What will you do?

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What this question tests

Tests diagnosis of a bimodal satisfaction distribution: recognizing that an average score hides a split user base with different underlying problems.

How to approach it

  1. Recognize the key insight: a bimodal split (40 percent rating 1, 40 percent rating 5) means the average of 3 is misleading, there are two very different user experiences, not one mediocre one.
  2. Segment the 1-star and 5-star groups by usage pattern, device, use case (1:1 calls versus group video), and possibly by when they started using the product.
  3. Hypothesize causes for the 1-star group: likely reliability issues (call drops, poor video quality) or a specific device or network condition causing a bad experience.
  4. Hypothesize causes for the 5-star group: likely a specific well-executed use case, such as reliable 1:1 calls for a particular device and network combination.
  5. Investigate root cause for the negative segment through qualitative feedback (reviews, support tickets) since quantitative data alone will not explain why.
  6. Prioritize fixing the specific driver of 1-star reviews over broad feature additions, since removing detractors, not adding more happy users, is likely the highest leverage move.

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