Product design question

You are the Product Manager of a ride-share app. What features would you create to prepare the company for autonomous vehicles?

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What this question tests

Whether you can anticipate how a structural shift, human to autonomous drivers, changes the product's core needs.

How to approach it

  1. Clarify scope: features for a transition period with mixed human and autonomous fleets, not a fully autonomous end state.
  2. Identify what changes: no human driver means new needs for in-car safety, support, and trust that a driver used to provide.
  3. Prioritize an in-car help and safety feature, like a one-tap remote support button, since riders lose the human driver as a safety net.
  4. Address trust in the vehicle itself: clear in-app explanations of what the car is doing next, like why it's stopped or slowing.
  5. Propose a rider verification and cleanliness feature, since no driver means no one confirming the right rider boarded or the car is clean.
  6. Define success metrics: rider trust or comfort ratings for autonomous rides, with a guardrail on support response time during an incident.

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