Strategy question
You are the Product Manager of Ads Business at eBay. There are 3 projects for 2021, two are integration with external partners, and one is platform vision (internal). How would you plan the roadmap for 2021?
- eBay
- Strategy
- Hard
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What this question tests
Whether you can sequence a roadmap across competing project types based on business impact and dependency, not just fairness.
How to approach it
- Clarify the roadmap horizon and how success will be judged, likely revenue impact and platform readiness for future growth.
- Categorize the three projects by type: two are partner integrations with likely nearer-term, bounded revenue, one is a platform vision bet with longer-term, uncertain payoff.
- Assess dependencies: check whether the platform vision work is a prerequisite that would make future integrations faster or cheaper.
- Prioritize the partner integrations first if they have committed timelines or revenue, since external partners create hard deadlines.
- Sequence the platform vision work in parallel at a lower resourcing level, so it makes progress without blocking near-term commitments.
- Define how you would report progress to the exec team quarterly, separating delivered partner value from platform investment milestones.
What a strong answer includes
- Distinguishes externally-committed partner work from internally-driven platform work, since they carry different risk and urgency.
- Checks for a dependency between the platform vision and the integrations before assuming they can run fully independently.
- Proposes a parallel-track approach rather than a strict either-or sequencing, matching how real roadmaps balance near and long term.
- Names a way to report mixed progress, since platform investment often lacks a clean short-term metric execs expect.
Common mistakes
- Treating all three projects as equally urgent and splitting resources evenly without prioritization logic.
- Ignoring whether the platform vision work is actually a dependency that changes how the integrations should be built.
Likely follow-up questions
- How would you decide to cut scope if all three projects could not be fully resourced?
- What would make you delay a partner integration in favor of the platform work?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop