Strategy question

You have been appointed as CEO of Meta (Mark Z stepped down). What will you do for the products?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Tests broad strategic prioritization under a CEO framing for a company with multiple product lines, requiring one clear, defended priority.

Clarify the time horizon: immediate stabilization versus a multi-year product direction, since leadership transition scenarios often need both addressed distinctly.
Scan the landscape: Meta's core ad business (Facebook, Instagram), messaging (WhatsApp), and the Reality Labs AR/VR investment, which has been a large, not-yet-profitable bet.
Pick one clear priority: reassess and right-size the Reality Labs investment against near-term AI product opportunities, given the scale of ongoing losses there relative to unproven consumer demand.
Justify the choice: AI integration across the core ad and messaging products offers faster, more certain returns than continuing to fund an unproven hardware category at the same pace.
Lay out execution: redirect a portion of Reality Labs investment toward AI-powered ad targeting and creator tools, while maintaining a smaller, longer-horizon AR bet rather than abandoning it outright.
Define success as core ad revenue growth and narrowing losses in the reallocated investment area within a set timeframe.

Picks one clear priority, rebalancing Reality Labs investment, instead of a broad list of changes across every product line.
Grounds the decision in Meta's actual known financial pattern, sustained large losses in Reality Labs, rather than a generic new CEO priority.
Uses illustrative numbers as assumptions: assume Reality Labs has been losing several billion dollars a year, a scale that justifies serious reassessment against nearer-term AI returns.
Proposes a balanced action, redirect and shrink rather than fully abandon, showing nuanced judgment instead of an extreme move.

Giving a generic list of buzzword priorities (AI, VR, growth) with no clear single focus.
Ignoring Meta's actual known financial situation and treating this as a hypothetical company.
Proposing an extreme move (fully killing Reality Labs) without weighing the strategic cost of abandoning a long-term bet entirely.

How would you communicate this shift to the team that's been building Reality Labs?
What would make you continue investing in Reality Labs at the same pace instead?
How do you balance shareholder pressure against long-term bets?