Product design question

You provide Wi-Fi services at international airports with the first 30 minutes free and paid plans afterward. How you would improve the product?

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What this question tests

Product improvement thinking for a freemium hardware-adjacent service with a clear conversion funnel from free to paid.

How to approach it

  1. Clarify the users: business travelers who value speed, leisure travelers who are price sensitive, and airport staff or airlines as partners.
  2. Map the current funnel: free 30 minutes, then a paywall, and identify where drop-off likely happens.
  3. Identify pain points, such as the paywall appearing without warning or coverage being spotty near gates.
  4. Propose improvements: a countdown warning before the free period ends, tiered pricing (1 hour vs. full-day vs. multi-airport pass), and partnerships with airline loyalty programs for free upgrades.
  5. Prioritize the change most likely to lift conversion without hurting the free-tier experience that builds trust.
  6. Define a success metric, such as paid conversion rate or average session length past the free window.

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