Strategy question

You're a founder, and have decided to start something in the travel space. What do you do?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Strategic thinking for a 0-to-1 venture, requiring market sizing, competitive assessment, and a defensible wedge.

Confirm scope: leisure, business travel, or a specific niche, since travel is too broad to strategize on directly.
Assess the market: leisure travel is large but dominated by Expedia, Booking, and Airbnb, so look for an underserved niche like group trip coordination.
Evaluate competitors' weaknesses: existing platforms optimize for individual bookings, leaving group coordination fragmented across chats and spreadsheets.
Identify a defensible wedge: build the group planning and cost-splitting layer first, then add booking as a monetization layer later.
List go-to-market options: a viral loop through group invites, or a partnership with a niche traveler community.
Recommend starting narrow, one traveler segment and one geography, to prove the wedge before expanding.

Picks a specific, underserved niche, group trip coordination, instead of "build a better Expedia."
Explicitly names incumbents' weakness as the strategic opening, not just market size.
Sequences monetization correctly, engagement wedge first and booking revenue later, a realistic startup strategy.
Recommends a narrow initial launch scope, showing founder-stage discipline instead of trying to serve everyone at once.

Proposing to build a generic travel site competing head-on with Expedia and Booking.com.
Not identifying a specific defensible wedge or underserved segment.
Skipping go-to-market strategy entirely.

Chapters of the AI PM course that teach what this question tests.