Product design question

You’re a PM at Google. Design a product for pets.

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What this question tests

Product design leveraging a large platform's core strengths, search and data, for a lifestyle category outside its usual products.

How to approach it

  1. Clarify the angle: a Google product for pets most plausibly extends Google's strengths in search, maps, and AI rather than pet hardware.
  2. Segment pet owner needs: finding nearby pet services like vets and groomers, understanding pet health symptoms, and organizing pet care records.
  3. Identify the gap: pet owners currently search fragmented sources for symptom checking, local services, and care history with no unified, trustworthy source.
  4. Prioritize AI assisted pet health guidance and local service discovery, since these map directly to Google's Search and Maps strengths.
  5. Propose a Google Pets product: symptom checking guidance backed by veterinary sourced information with clear it's not a diagnosis framing, integrated with Maps for finding nearby vets, and a simple health record log.
  6. Define success as usage of the symptom guidance feature and conversion to booking a nearby vet appointment through Maps integration.

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