Product design question
You’re a PM at Google. Design a product for pets.
- Product design
- Medium
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What this question tests
Product design leveraging a large platform's core strengths, search and data, for a lifestyle category outside its usual products.
How to approach it
- Clarify the angle: a Google product for pets most plausibly extends Google's strengths in search, maps, and AI rather than pet hardware.
- Segment pet owner needs: finding nearby pet services like vets and groomers, understanding pet health symptoms, and organizing pet care records.
- Identify the gap: pet owners currently search fragmented sources for symptom checking, local services, and care history with no unified, trustworthy source.
- Prioritize AI assisted pet health guidance and local service discovery, since these map directly to Google's Search and Maps strengths.
- Propose a Google Pets product: symptom checking guidance backed by veterinary sourced information with clear it's not a diagnosis framing, integrated with Maps for finding nearby vets, and a simple health record log.
- Define success as usage of the symptom guidance feature and conversion to booking a nearby vet appointment through Maps integration.
What a strong answer includes
- Grounds the product in Google's actual strengths, search, Maps, and AI, rather than proposing hardware or an unrelated pet product.
- Identifies a real, common pain point, fragmented pet health and service information, that Google is well positioned to solve.
- Gives an illustrative number, for example assuming 25 percent of symptom guidance users go on to book a nearby vet visit.
- Addresses liability and trust explicitly, framing health guidance as informational, not diagnostic, given the real risk of bad pet health advice.
Common mistakes
- Proposing pet hardware or a tracking device, ignoring that Google's actual strength is search, maps, and AI, not consumer hardware.
- Ignoring the liability risk of AI generated health guidance for animals without a clear not a diagnosis framing.
Likely follow-up questions
- How would you ensure the symptom guidance doesn't discourage necessary vet visits by seeming too reassuring?
- How would you source and validate the veterinary information behind the guidance?
More product design questions
- Design a TV for a car.Google · Product design · Hard
- Design a refrigerator for the blind.Google · Product design · Hard
- How do you design a camera for the elderly?Google · Product design · Medium
- Redesign Twitter for eCommerce.Shopify · Product design · Hard
- How would you go about designing a new location sharing app for Google?Google · Product design · Medium
- How would you improve Google Home?Google · Product design · Easy
More questions from Google
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop