Product design question
You work at Yelp. How would you create a system that would provide good advice to users of new restaurants to try?
- Product design
- Medium
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What this question tests
Tests recommendation-system product design for local discovery, balancing personalization with trustworthy signal quality.
How to approach it
- Clarify the goal: help users decide where to eat right now with confidence, not just list nearby options.
- Identify pain points: inconsistent review quality and fake reviews, and no easy way to match a specific craving or occasion.
- Design occasion-based filtering, quick, date night, group, plus a trust-weighted rating that discounts likely fake or incentivized reviews.
- Prioritize review-trust signal quality first, since fake reviews are Yelp's most-cited credibility problem.
- Define success as click-to-visit conversion, repeat use rate, and user-reported satisfaction with the recommended restaurant.
What a strong answer includes
- Names review-trust and fake-review filtering as the priority problem, grounded in a well-known real Yelp credibility issue.
- Adds occasion-based filtering as a concrete, differentiated mechanism beyond simple star ratings.
- Ties success to actual visits, not just clicks, matching the real user goal.
Common mistakes
- Proposing only more personalization or ML ranking without addressing the trust and fake-review problem.
- Giving no success metric tied to actual visits, only clicks.
Likely follow-up questions
- How would you detect and discount fake or incentivized reviews at scale?
- How would you measure whether a recommendation actually led to a satisfying visit?
More product design questions
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- How would you go about designing a new location sharing app for Google?Google · Product design · Medium
- How would you improve Google Home?Google · Product design · Easy
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop