Product design question

You work at Yelp. How would you create a system that would provide good advice to users of new restaurants to try?

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What this question tests

Tests recommendation-system product design for local discovery, balancing personalization with trustworthy signal quality.

How to approach it

  1. Clarify the goal: help users decide where to eat right now with confidence, not just list nearby options.
  2. Identify pain points: inconsistent review quality and fake reviews, and no easy way to match a specific craving or occasion.
  3. Design occasion-based filtering, quick, date night, group, plus a trust-weighted rating that discounts likely fake or incentivized reviews.
  4. Prioritize review-trust signal quality first, since fake reviews are Yelp's most-cited credibility problem.
  5. Define success as click-to-visit conversion, repeat use rate, and user-reported satisfaction with the recommended restaurant.

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