Product design question
Define and Design a Video on Demand application for Smart TV. Define the product vision, goals and target market.
- Product design
- Hard
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Product design and vision-setting: defining a coherent product vision, goals, and target market for a smart TV app.
How to approach it
- Define the target market: cord-cutters seeking ad-supported free content versus premium subscription seekers, pick one focus.
- State a product vision, such as being the easiest way to discover and watch free, ad-supported content on the biggest screen at home.
- Set concrete goals: grow watch time, grow ad revenue, and build content partnerships with studios.
- Design the core experience: simple remote-friendly navigation, personalized recommendations, and fast content discovery.
- Define success as average daily watch time per household and ad revenue per active user.
What a strong answer includes
- States a clear, specific vision statement rather than a generic 'great streaming experience for everyone.'
- Picks a concrete target market (ad-supported, free-tier viewers) instead of trying to serve every segment.
- Names concrete goals tied to business outcomes, like ad revenue per user, not just vague engagement.
- Addresses TV-specific UX constraints, like remote-control navigation being far less precise than touch or mouse.
Common mistakes
- Giving a vague vision statement with no specific target market or goals.
- Ignoring TV-specific interaction constraints like remote navigation.
- Not defining concrete, measurable goals tied to the vision.
Likely follow-up questions
- How would you compete with Roku or Amazon Fire TV's existing content aggregation?
- How would you approach content licensing deals?
- What would you measure to know the vision is being achieved?
More product design questions
- Design a TV for a car.Google · Product design · Hard
- Design a refrigerator for the blind.Google · Product design · Hard
- Redesign Twitter for eCommerce.Shopify · Product design · Hard
- You are a PM at Flipkart. The company has decided to increase the userbase of age >60 years on the platform. What will you do?Flipkart · Product design · Hard
- Develop a seller score algorithm for Walmart Marketplace.Walmart · Product design · Hard
- Design an application launching in the US marketplace that enables patients to find doctors.Meta · Product design · Hard
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop