Strategy question
Design a contactless dining experience for pubs like social.
- Yelp
- Strategy
- Hard
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What this question tests
Tests product design under a specific venue context, balancing convenience with the social atmosphere pubs are known for.
How to approach it
- Note the tension: pubs are social, group-order environments unlike quick-service restaurants, so contactless must preserve the communal feel.
- Segment on groups splitting rounds and tabs versus solo diners.
- Identify the pain point: waiting to flag a server for each round, and splitting the bill at the end.
- Design a table QR code for menu and ordering, a shared running tab visible to the whole table, and split-by-item or split-evenly at checkout.
- Define success as average order-to-serve time, tab close-out time, and repeat usage of QR ordering by the same table.
What a strong answer includes
- Explicitly protects the group-ordering dynamic, shared tab and round-based ordering, instead of copying a solo fast-food QR flow.
- Addresses payment splitting directly, since that is the actual friction point in pub settings.
- Grounds the design in what makes pubs distinct from typical contactless dining contexts.
Common mistakes
- Copying a generic QR-menu flow without addressing group tabs or splitting, the specific pub context.
- Ignoring server tip and interaction expectations that come with pub culture.
Likely follow-up questions
- How would you handle a group where one person wants to pay for everyone?
- How would this affect server tips and staffing?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop