Strategy question

Design a contactless dining experience for pubs like social.

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What this question tests

Tests product design under a specific venue context, balancing convenience with the social atmosphere pubs are known for.

How to approach it

  1. Note the tension: pubs are social, group-order environments unlike quick-service restaurants, so contactless must preserve the communal feel.
  2. Segment on groups splitting rounds and tabs versus solo diners.
  3. Identify the pain point: waiting to flag a server for each round, and splitting the bill at the end.
  4. Design a table QR code for menu and ordering, a shared running tab visible to the whole table, and split-by-item or split-evenly at checkout.
  5. Define success as average order-to-serve time, tab close-out time, and repeat usage of QR ordering by the same table.

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