Product design question

Design a feature to automatically validate the identity of someone that is applying for a loan. How much does this feature cost?

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What this question tests

Product design combined with cost reasoning for a fraud-sensitive identity verification feature in lending.

How to approach it

  1. Clarify the risk being solved, identity theft, synthetic identity fraud, or income misrepresentation in loan applications.
  2. Design the verification flow, government ID upload with liveness check via selfie, cross-referenced against a credit bureau or identity database.
  3. Balance friction against security, keeping the flow to a few minutes since excessive steps cause drop-off in loan applications.
  4. Estimate cost components, per-verification API fees for ID and liveness checks, typically charged per attempt by third party vendors.
  5. Estimate volume-based total cost, cost per verification multiplied by expected monthly loan applications, as an illustrative calculation.
  6. Define success metrics, fraud rate reduction and verification completion rate, balanced against the added cost per applicant.

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