Product design question

Develop a solution for Airbnb to help guests find properties that match their preferences.

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What this question tests

Product design for search and discovery personalization, a core but often generically answered Airbnb problem, requiring a specific mechanism.

How to approach it

  1. Identify the current gap: filters today are mostly explicit and miss implicit preferences like design style or neighborhood vibe.
  2. Propose combining explicit filters with implicit signal: past bookings, saved listings, and time spent viewing certain photos.
  3. Propose a preference quiz at signup or first search to bootstrap for new users with no history.
  4. Design the surfacing mechanism: a matched for you ranking layer on top of standard search results, not replacing filters entirely.
  5. Define success: booking conversion rate for guests using personalized results versus standard search.

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