Product design question
Explain some new Alexa Skillsets you would roll out and why.
- Amazon
- Product design
- Medium
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What this question tests
Product sense for a voice platform ecosystem, tied to a specific underserved use case and the company's actual strategic interests.
How to approach it
- Identify a specific underserved use case, proactive daily routine assistance for elderly users living alone, rather than a novelty skill.
- Explain why this fits a voice assistant specifically, since voice removes the friction of a screen or app for less tech comfortable users.
- Propose the skill, a check in and reminder feature that also connects to a caregiver via optional alerts if a routine is missed.
- Tie it to the company's strategic interest, strengthening device stickiness in a segment likely to keep a device on and used daily.
- Define success metrics, daily active usage of the skill among enrolled users and caregiver reported reduction in missed check ins.
What a strong answer includes
- Picks a specific, differentiated use case, elderly daily check ins, over generic ideas like a trivia game, showing real product judgment.
- Ties the idea back to the real business incentive, increasing daily device engagement in a demographic prone to abandonment after setup.
- Names a real metric tied to the value delivered, missed check in rate and caregiver alert engagement, not just skill install count.
Common mistakes
- Proposing a novelty or entertainment skill with no clear underserved need or strategic tie in.
- Ignoring privacy and consent concerns for a skill involving elderly monitoring or caregiver alerts.
- No metric defined beyond install count.
Likely follow-up questions
- How would you handle privacy concerns with a caregiver alert feature?
- How would you get elderly users comfortable adopting a new skill in the first place?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop