Product design question

Google wants to venture in the large appliances industry starting with a refrigerator. As a PM in Google, how would you go about designing a Smart Refrigerator for the USA?

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What this question tests

Tests full product design process for hardware plus software, applied to a specific market (USA) with real competitive context.

How to approach it

  1. Define the target user in the US market: tech-forward, dual-income households already invested in Google's ecosystem (Assistant, Nest).
  2. Identify pain points: manual grocery tracking, food waste, and disconnected shopping across separate apps for the smart home.
  3. Prioritize one core feature: an internal camera and inventory system integrated with Google Assistant for voice queries and Google Shopping for reordering.
  4. Consider go-to-market: partner with an established appliance maker (like Samsung or GE) rather than building hardware manufacturing from scratch, to move faster.
  5. Define success: reduction in reported food waste and weekly active use of voice queries about fridge contents, not unit sales alone.

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