Product design question

How can TikTok improve communication between sellers (merchants) and customers?

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What this question tests

Product improvement connecting two stakeholder groups, identifying friction in the commerce communication flow.

How to approach it

  1. Identify the core friction point, sellers and customers currently communicating through scattered comments or off platform channels.
  2. Prioritize a unified in app messaging system specifically for order related questions, separate from general social comments.
  3. Propose a concrete feature, like order linked chat threads with quick reply templates for common seller questions.
  4. Explain why this reduces confusion and speeds resolution compared to public comments or unofficial contact methods.
  5. Define a success metric, such as reduction in order related disputes or increase in seller response time to buyer questions.

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