Product design question
How can TikTok improve communication between sellers (merchants) and customers?
- TikTok
- Product design
- Medium
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What this question tests
Product improvement connecting two stakeholder groups, identifying friction in the commerce communication flow.
How to approach it
- Identify the core friction point, sellers and customers currently communicating through scattered comments or off platform channels.
- Prioritize a unified in app messaging system specifically for order related questions, separate from general social comments.
- Propose a concrete feature, like order linked chat threads with quick reply templates for common seller questions.
- Explain why this reduces confusion and speeds resolution compared to public comments or unofficial contact methods.
- Define a success metric, such as reduction in order related disputes or increase in seller response time to buyer questions.
What a strong answer includes
- Names the specific friction, scattered off platform or public comment based communication, rather than a vague improve messaging answer.
- Proposes a concrete, order linked chat feature rather than a generic direct message inbox.
- Ties the improvement to measurable outcomes like reduced disputes and faster seller response time.
Common mistakes
- Proposing a generic chat feature without linking it to specific order context that both sides need.
- Ignoring how sellers, especially smaller ones, could be overwhelmed by high message volume without templates or automation.
Likely follow-up questions
- How would you handle high volume sellers being overwhelmed by messages?
- How would you measure whether this reduces buyer complaints?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop