Product design question

How do you help a B2B travel platform to expand their business?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Growth strategy for a B2B platform, understanding a two-sided marketplace's supply and demand dynamics in travel.

Clarify the business model, is this a B2B travel booking platform for agencies, or a supplier marketplace connecting hotels and tour operators.
Identify the core growth levers, expanding supplier or inventory breadth, growing the buyer base of travel agencies or corporate clients, and improving transaction efficiency.
Diagnose the current bottleneck, e.g. limited inventory in key markets or slow onboarding for new agency partners.
Propose a supply-side fix, faster supplier onboarding and API integrations with major inventory providers to widen selection.
Propose a demand-side fix, dedicated account management or self-service tools for smaller agencies who cannot justify a sales-led approach.
Define success metrics, gross booking value growth and supplier or buyer retention rate.

Explicitly frames this as a two-sided marketplace problem, addressing both supply and demand rather than only one side.
Identifies a plausible specific bottleneck, e.g. slow supplier onboarding, rather than a vague 'grow the business' answer.
Proposes tiered go to market, sales-led for large accounts and self-service for smaller ones, matching effort to account value.
Sets a marketplace-appropriate metric, gross booking value and retention, not just sign-ups.

Ignoring the two-sided nature of a B2B marketplace and addressing only one side.
Proposing generic growth tactics without identifying a specific current bottleneck.
Not defining any metric tied to actual transaction volume.

Chapters of the AI PM course that teach what this question tests.