Estimation question
How many daily active users does Slack have?
- Salesforce
- Estimation
- Easy
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What this question tests
Whether the candidate can build a reasonable estimate for a specific known product using public context and a clear breakdown.
How to approach it
- Anchor on any known context, for example Slack's reported user base being in the tens of millions of daily active users, and state this as an assumption.
- Break it down: total registered organizations using Slack, average team size, and the percent of registered users who are daily active versus occasional.
- Assume roughly 20 to 25 million daily active users based on general knowledge of Slack's scale at a mature stage.
- Sanity check against comparable tools (Microsoft Teams, Zoom) to see if the number is in a plausible range for a widely used workplace tool.
- Present the number as an estimate with a stated range, not a falsely precise figure.
What a strong answer includes
- Anchors on general knowledge of Slack's scale and states it clearly as an assumption rather than presenting it as fact.
- Uses a comparable product to sanity check the plausibility of the final number.
- Gives a range instead of one falsely precise figure.
Common mistakes
- Presenting a memorized statistic as certain fact without framing it as an estimate.
- Skipping the sanity check against comparable products.
Likely follow-up questions
- How would you estimate this differently if you had zero prior knowledge of Slack's public numbers?
- What would explain a large gap between weekly and daily active users for a work tool like this?
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More questions from Salesforce
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 2: Data fluency: SQL, logs, and reading the truth yourself
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop