Estimation question

How will you measure the impact of cancellation fees?

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What this question tests

Estimation and metrics design: structuring how to isolate and measure the causal impact of a specific policy change.

How to approach it

  1. Clarify the policy: a new or changed cancellation fee on bookings, and confirm what 'impact' means, e.g. revenue or booking behavior.
  2. Identify the metrics to track: direct fee revenue collected, and secondary effects like changes in booking or cancellation rates.
  3. Propose a measurement method, such as an A/B test comparing markets with and without the fee, or a before-and-after comparison with controls.
  4. Address confounding factors, like seasonality or unrelated pricing changes that could distort a simple before-and-after comparison.
  5. Define the final read-out: net revenue impact after accounting for any drop in bookings caused by the new fee.

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