Product design question
How would you create a product for Walmart that helps shoppers track sustainability of their purchases?
- Walmart
- Product design
- Medium
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What this question tests
Product design for a sustainability focused feature, balancing consumer trust, data availability and Walmart's scale.
How to approach it
- Define the target user, shoppers who care about sustainability but lack easy ways to compare product impact while shopping.
- Identify the data challenge: sustainability scores need to come from a credible, consistent source across millions of SKUs.
- Propose a scoped MVP, such as a simple sustainability badge on a subset of categories with verified supplier data, like groceries or household goods.
- Explain how this fits Walmart's scale advantage, using supplier relationships to gather data most retailers cannot access.
- Define a success metric, such as adoption rate of the badge filter or basket share shift toward higher rated products.
What a strong answer includes
- Scopes to one category first, like groceries, instead of promising sustainability data across all of Walmart's catalog at once.
- Addresses the data credibility problem directly, proposing a third party verification partner rather than self reported scores.
- Names a concrete behavior metric, like a shift in basket composition toward flagged items, not just badge views.
Common mistakes
- Promising a comprehensive sustainability score across all products without addressing data sourcing.
- Ignoring that unverified or self reported scores would undermine shopper trust.
Likely follow-up questions
- How would you verify supplier sustainability claims?
- How would you prioritize which categories to launch first?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop