Product design question

How would you create a product for Walmart that helps shoppers track sustainability of their purchases?

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What this question tests

Product design for a sustainability focused feature, balancing consumer trust, data availability and Walmart's scale.

How to approach it

  1. Define the target user, shoppers who care about sustainability but lack easy ways to compare product impact while shopping.
  2. Identify the data challenge: sustainability scores need to come from a credible, consistent source across millions of SKUs.
  3. Propose a scoped MVP, such as a simple sustainability badge on a subset of categories with verified supplier data, like groceries or household goods.
  4. Explain how this fits Walmart's scale advantage, using supplier relationships to gather data most retailers cannot access.
  5. Define a success metric, such as adoption rate of the badge filter or basket share shift toward higher rated products.

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